- As our Demand Generation Manager, you will be the engine behind eko's digital marketing execution. Shifting from a referral-driven growth model to a structured, scalable, and data-driven marketing-led pipeline, you will take ownership of the day-to-day operations of our lead generation machine
- This is a hands-on, execution-focused role for a "builder" who can take strategy and turn it into high-performing, automated campaigns targeting enterprise brands and major retailers
- Campaign Operations: Execute and manage ongoing multi-channel campaigns, including PPC (Google Ads), LinkedIn, email marketing, content syndication, and newsletters
- Performance Marketing: Lead SEO/GEO and digital campaigns including paid media and content marketing. Manage marketing automation workflows and analytics reporting frameworks to ensure efforts drive measurable pipeline and revenue impact
- HubSpot Power User: Own HubSpot optimization, lead scoring, and advanced reporting to track and optimize the lead funnel from MQL to SQL
- AI \& Automation: Leverage AI tools to connect data clouds, build "smart" campaigns, and automate marketing workflows and dashboards for maximum efficiency
- Funnel Optimization: Continuously monitor and optimize the lead funnel to ensure high-quality lead flow and measurable pipeline impact
- Collaborative Execution: Partner with our in-house designer and content writer, alongside Sales, Sales Ops, Product, Comms, and Events Marketing teams to ensure cross-functional alignment and campaign execution
- Enterprise Focus: Implement Account-Based Marketing (ABM) and digital strategies specifically designed to engage enterprise-level brands and key accounts
- Data \& Dashboards: Build and maintain performance dashboards to provide clear visibility into marketing's influence on revenue
- What Success Looks Like:
- A scalable demand generation engine delivering consistent, high-quality enterprise leads into the sales pipeline
- Fully optimized HubSpot workflows with clear attribution models and measurable impact on revenue growth
- Strong collaboration with Commercial, Product, and Sales Ops teams to accelerate pipeline growth
Benefits
- Equal opportunity employer
- Work from home opportunities
